eBook Readers - will they "rekindle" the love for books?

Amazon recently launched Kindle - 2 their new and improved e-book reader. The first version was launched in 2007 and was an improvement over the one launched by Sony a couple of years ago. This is one device that promises to be useful and can change the way people read, bring them back to books, rather than "random" content on the net.

Some key points about Kindle-2:

• Costs, $359 and is wireless enabled to download content (nay books!)
• Comes with a wireless subscription and you pay for the book and not the number of bytes you download
• Can hold more than 1500 books
• One battery charge allows for two weeks of reading!
• The screen is not back lit, has a white hue background much like paper book pages
• Users can think of a book to read, download it in a few minutes and get started
• Built to resemble a conventional book, with a leather cover, its a "conservative" device and gives comfort to all, unlike many devices which only geeks are comfortable with

Wireless Kindles will push the mobile application industry to build eReaders for mobile phones. Especially for information (unlike content!) like travel brochures and "rough guides" that can be easily read on mobile phones.

Kindle promises to restore sanity to reading habits. Arguably, the Internet with its hyper-links has facilitated random reading and given great flexibility of being able to find out what any new word means by clicking on it and reading about it on Wikipedia. Hey, but this takes people all around the Internet, often forgetting where they had started.

In discussions 8-10 years ago, on whether the Internet will take over reading habits and sound the death knell for paper books, I always argued that this wont happen until the PC/laptop becomes so convenient that you can use it like a paper book - lying in bed or on the couch, reading away for hours! I don't know what the statistics are on "reading postures" - but I am pretty certain a lot of reading is done in the loo and in bed or on the couch, in the horizontal position! The Kindle will facilitate this much like the paper book and help readers read in postures and positions they are most comfortable with.

I even see my kids drawing and writing in the horizontal position these days! So surely the Kindle will succeed and rekindle the fire for books (in the horizontal position). Here's hoping the Kindle will be the iPod of the book and newspaper industry, while it retains its old world links with paper books and its price falls below $100 soon!

Back to Blogging...and the Mobile World

Have been off Blogging for a while, with a wireless network connection and a virus infected PC that made it a chore to even check email. Staying for a few months in the rural part of Pune (though its just 5 mins from the airport) the only connection I have had to the net is the one from Reliance. Like their adverts, No Regular Power, No Landlines, but a wireless network. Here I am back to blogging and to the Mobile Data Services (MDS) world from which I have been on a sabbatical the last couple of years.

After spending a couple of years with Organic Food, Waste Matters and Green Architecture (which I will continue following, more about these exciting areas in the next few weeks) I am back doing a few things in the world of MDS, that I started in 1997. Catching up with whats happening in the MDS world, its been heartwarming and a vindication of Peter Drucker's maxim, "The short term effect of a new technology is often over-estimated, and the long term impact often underestimated". Its been exactly that, some of the things that we did in 99/2000 and again in 2005, seem to be getting adapted now. With 10M+ new mobile subscribers being added each month in India and GPRS/EDGE finally becoming commonplace, its now ready to happen (the long term impact). Catching up with some friends from around the world on the MDS scene of the last 2 years, here's what I have gathered:

• Telecom industry is still doing well, in spite of the global recession, especially in the Asia/APAC region. Globally voice revenues are drying up, with almost all carriers down to all you can eat voice packages and without much ground left for any innovation.
• Walled Gardens are collapsing - Operators (as some of them liked to be called now as opposed to carriers) have dismantled their walled gardens. They couldn't manage them any longer, but don't be mistaken that they will become dumb pipes! They still own the customer relationship with the mobile phone user. However they are now allowing the mobile internet to happen!
• Mobile Broadband is happening - Many new broadband connections are now wireless. My own Reliance Netconnect was the only way I could get on to the net. Convenience of buying a dongle and getting onto the net in less than an hour and better internet speeds are powering laptops to get onto the net from anywhere. Wireless LAN still needs hot spots and its not quite easy to get onto the net from anywhere. As handsets turn into computers, laptops are becoming more like mobile phones and mobile phone users are getting used to accessing the Internet wirelessly!
• High End devices are becoming commonplace - At less than 15% of the device market, seems to be very small right now, but some of these smart phones and devices like the iPhone will be commonplace in the next two years, much like most basic phones became camera phones over the last two.
• Appstores are changing deployment models - Apple AppStore and the ones launched by RIM, Nokia and Microsoft are finally providing application developers a way to deploy their applications and distribute them. Seems to be a cumbersome process, with application signing, licensing, etc. - but still a more sure way for application developers to release their applications to the devices they are intended for and popularize and monetize them. According to the Economist most iPhone users in the US have spent at least $100 on mobile applications since it was launched.
• Its not just Ring Tones anymore - Mobile users seem to have gone past downloading ring tones. They are now downloading applications for their devices and enterprises are beginning to deploy domain specific applications for their employees and customers. Banking, Golf, Retail and Travel applications with richer interfaces than those provided by Mobile Browsers are bringing in the wow factor to these applications. More than 500 million application downloads from Apple's AppStore since its launch in July '08!
• Mobile Browser vs Native Applications - This debate although still raging, is slowly being won by the richness of Native Applications on devices like the iPhone. Inability of browsers to exploit the richness of the technical interfaces provided by native device environments and to access Contact Books, arrived SMSes, Calendars on the device is tipping the scales in its favour. No wonder, Google invested in Android a OS platform for mobile devices rather than a better mobile browser technology.
• Nokia losing ground (in high end devices) - the company that delivered Finland, elegant, functional mobile phones and smart messaging to the world has for the last 7+ years held a 40% market share. With the advent of smart phones from others like RIM and Apple, they are losing ground in high end devices.
• GPS and Google maps are facilitating Location Based Services . Some of the privacy concerns about giving away location that had inhibited the adoption of LBS seem to have reduced since location is now given out to/by GPS satellites instead of carrier networks.

In India, wireless operators are still flexing their muscles with their adhoc support to MDS, their predatory pricing and arbitrary disconnections of Aggregators! Hopefully its their last hurrah before they finally make way for the wireless internet!

Here's looking forward to all computing devices becoming wireless, high end devices becoming cheaper, 3G coming to India soon after the elections and the catching up of MDS with the amazing proliferation of mobile voice services in India.